Coverdale Real Estate
From clicks to closed deals.
A full-funnel acquisition engine for Dubai’s off-plan and secondary property markets.
AED 50M+closed deal value attributed to campaigns
Paid mediaConversion trackingLead generation
Open to performance marketing roles in Dubai
Ad spend in.
Closed deals out.
I’m Amir Mehrabi, a performance marketing manager with 10+ years in digital marketing. I run the whole funnel myself, from Google and Meta campaigns to tracking and CRM, and I build the AI that makes it faster.
One funnel, owned end to end
Coverdale Real Estate, 2022 to 2026
- ClickAED 0.21average cost per click
- LeadAED 15cost per lead, 836 leads
- Deal2–3%of leads became deals
- RevenueAED 50M+in closed deals
Figures from my CV. Cost per click and cost per lead are from retargeting campaigns.
10+ years
in digital marketing, 4+ of them in Dubai real estate
600%+
online sales growth in 3 months at Hightech
11,000+
Persian social audience, grown from zero
12 months
to outrank decade-old competitors on Google
- Google Ads
- Meta Ads
- TikTok Ads
- Snapchat Ads
- GA4
- Tag Manager
- Looker Studio
- HubSpot
- Claude
- MCP
- Ollama
- Next.js
- Convex
- Python
- Search Console
Most teams split this across a media buyer, a developer and a CRM admin. I connect all of it myself.
Hover or tap any point to see what I do there.
Jul 2025 – Present
Digital Marketing & Product Lead
Katalystor.com Dubai, UAE
- Designed and built a Dubai off-plan property portal end to end on Next.js, Convex and Clerk: UX, SEO, landing pages, CRM and analytics.
- Live with 90+ off-plan projects, programmatic SEO pages, guides for 25 Dubai communities and free investment tools.
- Built the automation that publishes a listing in any language in under 10 minutes, plus an AI pipeline that researches and drafts project pages.
- First inbound leads within 30 days of launch, with zero ad spend.
90+ projects live0 ad spend at launch< 10 min per listing2026
Marketing Consultant
North Mymms United Kingdom
- Marketing consultant for a luxury event venue in the UK.
- Audited and optimised their Google Ads campaigns.
- Trained the in-house team to run the account themselves.
Google Ads optimisationTeam trainingLuxury eventsConsulting
Marketing Consultant
House of Cenmar Saudi Arabia
- Marketing consultant for a Saudi e-commerce brand.
- Optimised their Google Ads and Meta Ads campaigns.
- Improved the online store and analysed its performance.
E-commerceGoogle & Meta AdsStore optimisationAug 2022 – Sep 2026
Performance Marketing Manager
Coverdale Real Estate Dubai, UAE
- Ran full-funnel Google Ads and Meta Ads end to end: audience strategy, creative briefs, bidding, landing page CRO and conversion tracking.
- Paid acquisition for the off-plan portfolio in English and Persian: 836 retargeting leads at AED 15 CPL and AED 0.21 average CPC.
- Improved lead quality across off-plan and secondary listings, including Property Finder and Bayut, and trained agents on how leads differ by source.
- Built a RAG WhatsApp assistant and an AI-assisted CRM that cut speed-to-lead to minutes.
- Built the digital presence from scratch: multilingual sites and SEO that outranked decade-old competitors within 12 months, and an 11,000+ Persian social audience.
AED 50M+ closed dealsAED 15K–50K monthly budget2–3% lead-to-dealAug 2019 – Aug 2022
Media Buyer & Software Development
Hightech Company Erbil, Iraq
- Planned and ran full-funnel digital marketing from scratch: 600%+ growth in online sales within 3 months.
- Managed consumer electronics campaigns on Google Ads and Meta Ads, optimising ROAS, conversions and CPA.
- Built B2B demand generation for bulk and corporate buyers, local SEO, and led development of ERP and e-commerce platforms.
600%+ sales growthGoogle & Meta AdsERP & e-commerce2015 – 2019
CEO & Co-Founder
Kejwan Kurdistan, Iran
- Founded and led an e-commerce startup: go-to-market, digital growth and customer acquisition.
- Built and maintained the platform with ASP.NET Core, C# and SQL.
E-commerceASP.NET CoreSQL
Freelance clients
- malekalyoom.com Full-funnel Google Ads, CRO and tracking
- dxbappliverse.com Marketing consulting and web development
- maw3ood.com SEO strategy and web development
Most marketers brief out tracking, landing pages and automation. I build them myself, so the whole funnel stays in one pair of hands.
Performance marketing
Paid acquisition from account structure to closed deal.
- Google Ads
- Meta Ads
- TikTok Ads
- Snapchat Ads
- Property Finder & Bayut campaigns
- CPL / CPA optimisation
- ROAS
- CRO & A/B testing
AI & automation
The automation layer, built hands-on rather than briefed out.
- Claude & Claude Code
- MCP integrations
- RAG assistants
- AI lead qualification
- WhatsApp automation
- Local LLMs (Ollama)
- AI content pipelines
- Cursor
CRM & analytics
Tracking that tells the ad platforms which leads became deals.
- HubSpot
- GoHighLevel
- Lead scoring & nurturing
- GA4
- GTM
- Looker Studio
- Offline conversions
- Enhanced Conversions for Leads
- Attribution
SEO & engineering
Sites that rank, load fast and get cited by AI search.
- Technical & programmatic SEO
- GEO / AEO
- Schema
- Next.js
- Convex
- JavaScript
- Python
- SQL
- WordPress
- C# / ASP.NET Core
Certifications
- Google Ads CertificationRenewed 2025
- GA4 and Looker Studio2024
- Performance MarketingAnalitips.io, 2024
- Advanced GTM Training2023
Languages
- EnglishProfessional
- PersianNative
- KurdishNative
- ArabicBeginner
Education
- B.Sc. Information TechnologyUniversity of Payamnoor, Iran2013 – 2016
Industries
Real estateE-commerceB2BTechnologyUAE & GCC markets
Three pieces of work that show how I think: a paid funnel, a product built from nothing, and AI that sales teams use every day.
Katalystor
An idea. An entire platform.
A Dubai property discovery platform, built end to end with SEO and automation at its core.
90+live off-plan projects
Next.js & ConvexProgrammatic SEOAI pipelines
New WhatsApp enquiry“What’s the payment plan?”
AI answers and qualifiesGrounded in RERA rules and live project data
CRM updated, agent notifiedReady for a real conversation
Real estate AI systems
Less admin. More conversations.
WhatsApp intelligence and an AI-assisted CRM that help agents act while interest is still fresh.
Minutesspeed-to-lead with AI-assisted workflows
RAG assistantWhatsAppAI-assisted CRM
Side projects
I started out building software and an e-commerce business in Iran, moved into media buying and development in Erbil, and brought both together in Dubai.
That mix is how I work. I can spot the weak point in a campaign, fix the tracking, rebuild the landing page and automate the follow-up, without handing any of it off. I care about the business number first and I can build what gets us there.
Recommendations on LinkedIn- Iran2015 to 2019
Founded an e-commerce startup and wrote its platform
- Erbil, Iraq2019 to 2022
Media buying and software development
- Dubai, UAE2022 to now
Performance marketing, product and AI for real estate
Send me a WhatsApp message and tell me about the role. It’s the quickest way to reach me.
Message me on WhatsApp+971 504 579 050